After the success of We Are Undefeatable in Blackburn with Darwen, stakeholders came together once again to launch the Healthy Hearts campaign across Lancashire in 2025, continuing to promote the benefits of physical activity for people with long term health conditions – this time, focusing on those with heart conditions.
Developed by Lancashire County Council, Together an Active Future, Lancashire and South Cumbria Integrated Care Board and We Are Undefeatable, Healthy Hearts represents a significant strategic collaboration to support people with cardiovascular disease and other long term health conditions in 9 priority districts across Lancashire to move more in ways that work for them.
By understanding the local need and population health priorities across Lancashire, the campaign successfully brought national campaign principles to life through the real-life stories of residents moving more for their heart health. It not only inspired positive behaviour change actions for residents but also delivered valuable insights into the importance of local representation in place-based campaigns, and how local partners can work differently to embed movement in health across local systems in a person-centred way.
Download the full report to explore the transferable learnings of a We Are Undefeatable-inspired place led campaign, including the campaign impact, reflections on what works and the challenges faced.
Who is the report for?
There’s something for everyone is the report – whether you work in marketing and comms, public health and wellbeing, delivery of sport and physical activity, and are a national or local policymaker, this report is for you.
Healthy Hearts - executive summary and learnings report
Discover key results and transferrable learnings in an executive summary and full report of the Healthy Hearts campaign, a local iteration of the We Are Undefeatable campaign in Lancashire.
Download the report to discover:
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The effectiveness of cross-sector systems collaboration
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Key impacts of the campaign for residents, and for local partners and systems
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The importance of local representation and lived experience
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Challenges faced and transferable process learnings
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Innovative national and local partner campaign activation approaches
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How to be data driven to create a meaningful and targeted behaviour change campaign
We Are Undefeatable welcomes any reflections or questions you might have regarding this report. Please get in touch at [email protected].